Thursday, January 29, 2009

The last laugh is on me.

A few weeks ago, a homeschooling buddy, Deva was mocking the Snuggie. I wholeheartedly joined in. I've been tickled by this strange product ever since. I should have known that it would be a successful product when Ben asked for one. He thought it was the most perfect product he'd ever seen.


You have to love a company that gives you the code to publish their ads on your web page.

Advertising Age reports:
The Snuggie blanket launched nationally on direct-response TV in October, just as the economy was slowing to a crawl, so the timing seemingly couldn't have been worse. However, it turns out the timing couldn't have been better.

The quirky little blanket with sleeves has become the raiment of the zeitgeist, with more than 4 million units sold in just over three months and more than 200 parody videos on YouTube. Fox News honed in on a woman wearing a Snuggie as she braved the cold attending Barack Obama's inauguration on Jan. 20, five days after Ellen DeGeneres donned one on her daytime talk show.

With 4 million of the blankets already shipped or on order, or just under $40 million in retail sales, Scott Boilen, president of Allstar Marketing Group, Hawthorne, N.Y., is laughing all the way to the bank. The company behind the Snuggie is moving the blankets out the door as fast as it can get Chinese suppliers to crank them out.

3 comments:

Momma said...

Yeah, I was laughing right along with you and Deva. That is, until my heat went out. Then I was wishing for one! Ha ha :)

LB said...

Hah! I recently blogged about my own love/hate relationship with this wonderfully horrid product.

aksunshinedaydream said...

My three older kids literally BEGGED for these at Christmas time. A few times they were watching TV and the ad came on and I had kids screeching, "Mom, mom! You HAVE to see this!" Then they would list all the reasons that a snuggi would be beneficial to our quality of life. The best was their obsession with the free clip-on reading light. lol (They didn't get them for Christmas...am I mean?)